Kamis, 17 September 2009

Sales Coaching and Cold Calling

Are good sales people born or made? Can sales skills be learned or are they innate? Is there even such a thing as a "natural salesperson"?

As with so many things, you will get different answers to these questions depending on who you ask. Some people are convinced that you cannot teach sales skills to a person who does not have a natural talent for sales. Others will argue the reverse of this, saying that anyone can learn to sell.

My own view is that both sides of the argument are valid. While it is certainly true that some people are more gifted with innate sales skills than others, that does not mean that the rest of the population is totally devoid of the ability to learn some of those skills. There are many individuals who would not class themselves as natural salespeople who can still learn a great deal from the right kind of sales coaching.

This is particularly true when it comes to the issue of cold calling. You will frequently hear people say that cold calling only works for people who have "natural charm" or "the gift of the gab". Even more common is the view that cold calling doesn't work at all!

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