Rabu, 21 Oktober 2009

Non-Transferable Selling Skills

There is a story told that at one point in his career, he was approached by a writer to co-write a book on how to shoot pool. Of course, Fats obliged as there was money to be made. There was only one problem; Fats had non-transferable skills. Although he was an excellent pool shooter, he could not describe how he did it. And so, the book on how to shoot pool, was never written, not even one chapter. Yet, Fat One, as he was sometimes referred to, continued as the self-anointed "greatest pool shooter of all time".

I have met many excellent sales people that were chief executives. They could prospect, qualify, close and negotiate. Their closing ratios surpassed their best sales people. Yet, they couldn't train their people to sell. Even though they tried, by coaching, running sales meetings, showing and telling, they weren't effective at training sales people. In fact, in some cases it made their sales people worse as they tried to emulate the Boss.

Jackie Gleason starred in The Hustler; a movie about a pool shark. He was unique as an actor. Did you know that he never rehearsed his parts? He didn't believe in it. He thought not rehearsing made him sound more authentic and spontaneous. He's one of the only actors that had the gift of being excellent without rehearsing his parts. He was unusual. Do you think he could have trained an actor how to be good without rehearsing? He probably couldn't have as it was a non-transferable skill.

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